Explicit bets. Clear priorities. Ship what matters.

AI-native product planning for technical founders and product strategists.

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Pricing

Start free. Pay when you're ready.

Monthly Annual 2 months free

Free

$0
  • 100 AI credits/month
  • 1 project
  • Shareable live views
  • Data export
Start for free

Strategist

$19/mo
  • Everything in Free
  • 10x AI credits
  • Buy more credit packs anytime
  • Unlimited projects
Plan smarter

Builder

$39/mo
  • Proven frameworks, zero ceremony
  • Skip your first product hire
  • Full REST API
  • Your AI drives the workspace
  • 7 DAY BUILDER TRIAL
Connect your AI

Team

$99/mo
  • Everything in Strategist + Builder
  • Up to 5 users
  • BYO AI account key
  • Password-protected shares
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Free Strategist Builder Team
$0 $19/mo $39/mo $99/mo
AI Workflow Options
Built-in AI (credits)✓✓—✓
BYO API key (your model, unlimited)———✓
Desktop agent via REST API——✓✓
AI Credits
Monthly credits1001,000—1,500 pooled
Top-up packs—✓—✓
Projects & Seats
Projects1UnlimitedUnlimitedUnlimited
Seats112 (human + agent)5 (humans and/or agents)
Sharing & Export
Shareable live views✓✓✓✓
Data export✓✓✓✓
Branding on sharesProductBrainProductBrainProductBrainRemovable
Password-protected shares———✓
API
REST API access——✓✓
Framework
Goal → Need → Approach → Job hierarchy✓✓✓✓
Bi-modal tree / matrix views✓✓✓✓
Iteration planning✓✓✓✓
Start for free Plan smarter Connect your AI